A successful, well-rounded campaign is usually determined by 3 factors: a creative idea, the most effective message, and the right communication media that leads straight to the target audience. To us, having a deep understanding of the target audience is a matter of extreme importance, because it dictates where the battleground is, and how it ought to be fought. We are also aware that different 360˚ answers exist for every brand, campaign or circumstance, and that’s why we at W3-O, have been diligently helping many brands find their unique 360° answers.