- 360 Campaign
- Social Media Campaign
- Key Visual Development
- OOH
- Video Production
- Video & Animation
- Asia
Canon Asia
EOS R6 MARK II
Pushing boundaries and exploring what’s possible with every budget has become part of our DNA. So, when the “extra request” brief for an additional launch video landed on our desks requesting for “something a little crazy”, we got cracking right away.
After multiple, arduous brainstorming sessions, we decided on an anime-style, short story approach to supplement the product launch. We story-boarded purposefully, drew every scene from scratch, worked our 3D animation team overtime, wrote an original rap song, scrutinized every minute detail in the animation a gazillion times, until we were satisfied with what we saw, and hey, now we can tell the world that we’ve done some anime! 🙂
