w3-o
Loading
beyond the studio // September 10, 2024

VR: Sexier and Lighter

By Willy T.

We’re excited, again, to dive into the world of VR and explore how it has evolved into something lighter, faster, and sexier than ever before! While virtual reality today may have roots in older technologies like QuickTime VR, the current workflow is worlds apart from what we once knew.

Around a quarter of a century ago (can you believe that’s ancient now?), the essential tools were simple but bulky: a camera and a Lazy Susan. Rotating physical objects and capturing them from every angle required tons of equipment and patience. Fast forward to today, and the setup has transformed entirely. Now, all you need is a powerful machine, robust software, and of course, a sharp pair of eyes.

Quicktime VR

What excites us the most about modern VR is the features. Interactivity has skyrocketed, allowing users to dive into the experience like never before. The level of detail, zooming capabilities, and realistic lighting are on a whole new level. And let’s not forget the massive improvement in file sizes—this makes it easier than ever to distribute across web and mobile devices. Imagine viewing high-quality, responsive VR content right on your phone. (And yes, we’ve got a video to show you how it works on mobile!).

We know this is just the beginning. There are countless more technologies out there waiting to be explored, and we’re ready to dive into them. This system is perfect for showcasing products, highlighting key features, and even displaying large, heavy objects—think big, like tanks!

Click to enter fullscreen

While we’re busy “cooking” up some exciting new things using VR headsets, stay tuned for more discoveries. We can’t wait to share them with you.

If you’ve got products that could benefit from this technology, let’s talk. Our team is ready to take on the challenge and bring your vision to life in virtual reality!

Credits:
Modelling by sketchfab.com
Videos by www.knds.de
All materials are used for demonstration purposes only. No, we don’t sell Hello Kitty tank 😁✌🏼

beyond the studio // November 30, 2012

3D Concept: Life-Size Product Display

Recently, we did quite a bit of 3D concepts for an in-store product display. Although we never actually produced them, we believe you’d love these cool concepts.

 

 

 

The next concept is something that we like very much. We were thinking how we can have a booth that will feel like an AUDI or BMW-M3. Super-glossy paint work with fine and durable leather seat.