A Water Tank that Communicates.

The Beginning

W3-O Design Lab is no stranger to The Humanity Forum (THF) and Team9, having been a loyal supporter of both for several years and counting. The reason simply being that Team9-THF carefully analyses who and what they support, before deciding to take on the project. More importantly, they get things done effectively and efficiently.

So, what got us started on this new quest with Team9-THF, was the inspiration gained from Trauma Healing Programme in Pariaman, after the 2009 Padang-Pariaman Earthquake where both teams painted some illustrations on the Tangki Ferro Cement (TFC – which means Ferrocement Water Tank in English), as a form of art therapy for post-trauma syndrome. From a designer’s and media specialist’s perspective, we saw an opportunity to create something more than just a water tank – a communication platform – for their Mentawai Rebuilding Campaign.

Team9 with IDPs in Mentawai

Team9's Humanitarian Mission to Mentawai in November 2010

Team9 in Pariaman

One of the TFCs built by Team9, during their rebuilding programme in Pariaman, West Sumatra 2009

The Concept

We proposed the idea to Team9-THF, and they were delighted with it as this would help in the extension of their hygiene programme for the Internally Displaced Persons (IDPs), who lacked public and hygiene utilities in Mentawai.

We wasted no time and launched the project in high gear. After much research and discussion with Team9 was thrown out on the table, we decided to focus on these two key aspects:
1. TFC
As the Mentawai people collect water for their daily usage from the river, they wouldn’t know or understand the purpose of having a water tank or clean water for that matter. So, we needed to formulate a message that conveys the purpose and proper maintenance of the water tank. However, high-level of illiteracy in Mentawai was a challenge to us as we had to convey the right message to them. On top of that, we needed to allocate some space for the donor and Team9’s logo, and ID number for tracking. With all these in mind, we concluded to execute our message using iconography with simple vector illustration.

Translation:

  • Air Bersih, Air Sehat = Clean Water, Healthy Water
  • Untuk Kebutuhan Bersama = For Communal Needs
  • Dilarang Buang Air Dekat Tangki Air = Do not urinate near water tank
  • Periksa kondisi air setiap 6 bulan. Kuras bila kotor = Check water condition every 6 months. Drain it out if it’s dirty
  • Bersihkan tangki air kita secara rutin = Clean our water tank regularly
  • Cegah nyamuk Malaria. Hindari genangan air = Prevent Malaria Mosquitos. Avoid water puddles.
  • Jauhkan binatang dari tangki air =  Put animals away from water tank
  • Sumbangan kemanusiaan dari permirsa INDOSIAR = Humanitarian donation from the viewers of Indosiar TV channel.
  • Dibantu oleh = Supported by

2. Hygiene Campaign
Since Mentawai people are not well-versed in their hygiene practices, we decided to extend Team9’s hygiene programme by educating the locals on the usage and maintenance of these water tanks. So instead of listing down a step-by-step guide of how-tos, our design expertise led us to create iconography of different scenarios where locals can use the clean water for their daily lives – from bathing to cooking and drinking.

The concept

Is that all? Certainly not!

If you think all the above mentioned were mind bogglingly tough, the best challenge had yet to come! Sparking off ideas like fireworks is easy, but carrying it out is where the hair-pulling and table-banging starts. Besides executing, W3-O also had to mull over the production of our materials. We definitely could not produce the artwork in Singapore and transport it over to Mentawai, due to cost limitations and accessibility. Also, producing the artwork in Mentawai is a no-go as they lack electricity and printing equipment. But with W3-O’s expertise in maximising cost efficiency and know-how, we proposed to print weatherproof metal plates and create stencils in Jakarta, before the team sets off, and paint the illustrations in Mentawai.

Additionally, we’re quite fortunate to have a partner in Jakarta (another supporter of Team9) Matari Advertising, one of the biggest advertising agencies in Indonesia, to lend their support in production. From here, we came up with a simple cost efficient solution together – two heads are always better than one.

Original illustration

The original vector illustrations converted into stencil-friendly illustrations

As the printable area of the water tank is about 7m x 1.6m and there is no “rigging” solution in the middle of Mentawai jungle, we decided to slice up the illustrations into 2 main pieces. This would save Team9 the hassle of finding additional workers just for this job.

Crafting all the illustrations at W3-O Design Lab Singapore

Carefully going through the stencils

The bag of sponges was used to “brush” or “spot” paint on the stencils

Design Improves Life

Design is not just about creating a pretty picture, it’s about improving lives. “Form follows Function” is the key to bridge the gap between aesthetics and benefits. If the end product only looks nice but does not bring about any user benefits, it will get mooted out eventually. Just imagine an obscurely designed chair that is only for the eyes to see, but not for the body to experience. With this, W3-O went all the way back to the fundamentals, which is to fully understand our audience and the environment where our designs are to be placed.

After executing the iconography and simple illustrations, we needed to create stencil lines to be cut out. It may seem like an easy task to simply draw lines on the visual, but it’s definitely more than meets the eye. We drew the lines such that it looks like part of the design, without distorting the visuals, turning technical challenges into an aesthetic appeal.

So, by creating an aesthetically enticing visual with an end in mind to understand the whole communication objective and medium, we will be able to stretch design beyond its capabilities – improving the lives of Mentawai people to stay healthy and curb the spread of intestinal diseases among kids.

All in all, W3-O is proud to lend our creative expertise and resources to Team9-THF in their 3-year plan of Rebuilding Mentawai.

May the Force be with Team9-THF and the people of Mentawai.

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A blessed, blissful, Happy Holidays!

By now, we’re guessing you’ve got our Christmas card already (which most probably brought you to this page too!) and ok we know, the card is sorta tricky to assemble. So, we did a little video below so you can have fun learning how to assemble it.

Also, it would be awesome if you can visit our other pages and discover how we’re spreading HOPE, LOVE and JOY. Thus, you’ll see how you can help bring hope to disadvantaged kids, feel the love in the eyes of a group of elderly people, and yes, know the joy of being passionate with what you do.

Again, from all of us at W3-O, have a wonderful Holiday Season!

 

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Sennheiser Electronic

 

The global marketing office of Sennheiser headphone category.

W3-O is in charge in developing all the marketing collaterals (BTL) Including the management and production of their product images.

Product Global Launch Ads
Product Global Launch Ads

Product Brochures
Product Brochures
Product Brochures

Murals in office
Murals in office
Murals in office
Murals

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Creating HOPE for indigenous children

by Law Diche
A Truly Sweet Project
“Give a man a fish and you feed him for a day. Teach a man to fish and you feed him for a lifetime.”

This timeless saying instantly came to mind when I first heard about the suggestion to help send the Anak Laut to school as W3-O’s 2011 outreach programme.

After all, we’re talking about a group of indigenous people who, through countless generations, never learned to read or write, and never went to school. This endeavour will give their children a fighting chance to survive a rapidly changing global scenario well into the next millennium. Without this chance, the word “extinct” comes to mind instead.

Next question was how to raise funds. From several worthy endeavours came the sweetest of them all- selling chocolates! Initially, the plan was to make the chocolates ourselves but when it became apparent that it may not be worth the effort, we took the experts in and forged a partnership with specialty chocolate shop “Chocz”. The packaging of the chocolates, on the other hand, was a labour of love by the W3-O volunteers as everyone spent countless after-office hours for over a month- daintily arranging each praline in a box, placing stickers, placing notes and a very tricky ribbon tying that demanded perhaps more than a dozen trials to gain perfection. Not to mention of course the selling part, this was a frantic rally for everyone to hit a high sales target that we’ve set for ourselves.

Chocolate from the heart

Chocolate from the heart

The E-Flyer

The E-Flyer

Packing Goody Bags

Packing Goody Bags

 

Trip to Temiang

After several weeks of selling, planning and packaging, D-Day finally came. From the get go, it was a “sacrifice” as a manner of speaking as we had to wake up in the wee hours of the morning, when the world was still literally covered with darkness for our trip.

In fact, the night before was another tiring streak as we stayed late to prepare and pack the goodies for the school kids- a package consisting of snacks like drinks, fruits and cookies, plus school stuff like pens, papers. Now imagine preparing close to 200 of these.

The sea travel was a welcome respite though as it was relatively calm, even soothing to a point. I was expecting a rough ride, but then even the weather and the sun was smiling warmly at us. The smiles that greeted us at the jetty when we arrived were even warmer.

Boarding at Bintan Island

Boarding at Bintan Island

Arriving at Tajur Biru Island

Arriving at Tajur Biru Island

 

School Daze

Our bright red convoy, on the account of the bright red THF shirt all of us were wearing, gleefully snaked through the trail towards to school, with some huffing and puffing, as we were carrying the goodies and other donations like guitars and a musical keyboard. Following closely behind were some of the Suku Laut women, all smiles that despite the language barrier, seem to encourage us to move forward.

The scene that welcomed us at the school was an exhilarating sight. Hundreds of school kids running to and fro, laughing, shrieking, finally coming to a grinding halt and hushed silence as the school principal ordered them to assemble accordingly.

I learned that the kids were assembled that day specifically for our programme, as it was a Saturday. None of them seemed to mind though as each face was a picture of excitement and anxiousness. It was enough to melt one’s tiredness from the late night before and sleepiness in the early morning. But, the programme has just begun.

Arts & Crafts Class

Arts & Crafts Class

Singing Class

Singing Class

Sports & Physical Class

Sports & Physical Class

Distributing lunch boxes

Distributing lunch boxes

Official handover of the donation to the school.

Official handover of the donation to the school.

The kids and the goody bags.

The kids and the goody bags.

 

A Touching Experience

It was time to finally meet the Suku Laut people. Among the donations were 2 specially made “school boats”, painted with the distinctive yellow and black letters of a typical school bus, which the Anak Laut would be using to transport them across the body of water that divides their home and school. As these weren’t big enough to accommodate our group, not everyone managed to go.

Upon reaching their homes, we realised it’s not just the boats that won’t be able to accommodate all of us. The homes itself, while not decrepit, were neither that strong nor big. One of the wooden planks cracked with the weight of a colleague. Less than a kilometre away from the village, life looked markedly different at the Suku Laut’s homes which were built on stilts. While they have the amenities of modern life like TV (not sure if it actually works), a mobile phone even, the living condition is far from ideal as the space looks cramped, the furnishing bare.

Their lot in life can be so much better.

2 brand new "Sampan Sekolah", the school boats.

2 brand new "Sampan Sekolah", the school boats.

The school boat outside the homes of "anak laut", the sea tribe children.

The school boat outside the homes of "anak laut", the sea tribe children.

The official handover of the boats to the head of Suku Laut community.

The official handover of the boats to the head of Suku Laut community.

School bags with stationery and shirts, for all anak lauts.

School bags with stationery and shirts, for all anak lauts.

 

Future Looks Bright

It would take so much more than a mobile phone to adapt to the demands of a far more competitive world, whose resources are fast depleting and only those with access to “information” will be better equipped to face the challenges of a new world.

That information should begin right at the very beginning so to speak, by sending children to school so they can have the building blocks towards higher learning and having better options in life. Now, that has become possible for the Suku Laut people and their kids, the Anak Laut.

Overall, it was a very memorable trip, very memorable experience – from the boat ride to the kids’ smiles.

Everyone agrees, as a colleague would put it, “letting the kids have a chance to go to school” is more than simply fulfilling. Another exclaims joy “when the kids responded extremely well to our songs, and the way they were paying close attention to what we were teaching. Their eager eyes were glistening with curiosity, thirst for knowledge.“

Other experiences were more on a personal note, like “the non-existence of time that I felt. How everything was in slow-motion and I could take my time to inhale the surroundings, which I can’t back in Singapore”.

And yes, the simple fact that “doing your part and giving effort” for the sake of others is something else, something that gives a new dimension to having a meaning in life.

Anak laut swimming and playing in the sea, right outside their homes

Anak laut swimming and playing in the sea, right outside their homes

Anak lauts at school, finally.

Anak lauts at school, finally.

 

For more information on Anak Laut Goes to School programme by THF, kindly visit its official website: thehumanityforum.org/anaklaut

For more photos, please visit  THF’s Flickr album.

 

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Movie with a Cause

Touch Movie Nite

W3-O has always envisioned making a difference in society, by leveraging on our creative expertise. Having these skills and talents bestowed upon us, be it marketing collaterals or activities, we believe in approaching the job at hand in a creative yet strategic manner. With that, we’ll be able to help NPO and NGO communicate their social programmes more effectively.

Having handled several NPO and NGO accounts over the years, – World Vision Singapore, The Humanity Forum, Indonesia Forest Honey Network (JMHI), etc. – it has given us an extensive exposure on the know-how of the social scene in Singapore as well as the Asia region.

Impressed with our portfolio and strategic planning approaches, TOUCH Community Services (TCS), one of the leading and top performing non-profit organisations in Singapore, appointed W3-O as their creative “consultant” for their marketing communication activities.

After a few meet-up and discussion sessions with TCS, we got to know each other better and decided to take a step further by being more involved in supporting their social causes.

Presenting to you… Touch Movie Nite!

… and W3-O is proud to be one of the sponsors!

This event is to help raise funds for children from low-income or single parent families, at-risk youths, people with special and healthcare needs and the elderly.

Let us make a difference today, dear friends and support this charity movie night! Kindly visit their official website for more information or to make a donation, www.touch.org.sg/movie

Thank you and we’ll see you there.

Touch Movie Nite Poster

Touch Movie Nite Poster

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